The delectable Claire Omatseye was with the WOW D.I.V.A.S. at the Unleash the X-Factor event held at the Wheatbaker on the 23rd of March 2013 and she just blew my mind away. She was very matter of fact and had real life examples and experiences to back up everything she said. Some of the nuggets she shared with us are:
-Its time to take our destinies into our hands, reminds me of the saying attributed to Benjamin Franklin “the best way to predict your future is to create it”.
-To get a yes most of the time, you need to dot the i’s and cross the T’s- be thoroughly prepared.
-Have you found your niche? Once you find your niche, provide excellent service, pass on those skills and appreciation for excellence to your team and build concentric knowledge in that area.
-Are you a partner with your clients? The difference between a customer and client is the depth of the relationship! With a customer, you sell to them, with a client, you consider the totality of their interests and see how your service can make their business better.
-Learn to innovate
-Paradigm shift… Start to think outside the box, if you think MTN’s biggest competitor is Glo or Airtel, think again. They all offer services to clientele with limited resources, so the difference between being able to buy a recharge card or not, may be that your child needs milk or that you need your regular bottle of Guiness. This is important when you think about your business and how much value you are offering your clients.
– Once you have stepped up, also give someone an opportunity because more likely than not someone gave you a chance. If everybody required your past experience, then you’ll never have a first start.
-How do I add value to what I already do?
-What is my clear differentiator?
-Learn! Learn! learn!
-Look for the biggest and the best and become a bold person!
-Determination is a better currency than cash…
-Put structures in place and plan for your succession
-It’s one thing to be destined it’s another to grab it!
–Be glocal– an amalgam of global and local. Think global but always bear in mind the local environment that you are doing business in.
– Broaden your horizons!
LOL! I am sure you are wondering how to tie these in with the Blue Oceans mentioned in the title. I will do a separate blog post on blue ocean strategies soon in partial review of the book “Blue Ocean Strategy” by Chan Kim & Renee Mauborgne. For the purpose of this blog post though, blue ocean strategies are strategies that allow you define untapped market spaces, create the demand for your products and services while creating the opportunity for highly profitable growth. You would see that the ingredients to do that are covered in the nuggets Claire shared with us- innovating, partnering with your clients, thinking differently about your competition, thinking Glocal (I love that one). Anyhow, till I do the Blue Oceans post, share with me how you have implemented any of the ideas in this post in your life and business and how it has worked for you! This “Glocal” idea, how have you intentionally applied international best practices and the highest standards if ethics to your business in Nigeria and how has it worked for you?